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Why TVC Advertising Is Still Relevant in the Digital Age
Do you remember the Washing Powder Nirma ad song and the MDH Red Chili Powder ad song? That is the power of the ads. In this digital era, where social media, digital platforms, and digital ads are dominating the market, are TVC ads still relevant? (Television commercial advertising) Many people believe that YouTube, Instagram, and OTT platforms are overpowering TVC, and that’s why TV is losing its charm; however, this is not the truth!
TV commercials are one of the most potent mediums for reaching out to the broader audience in India, where advertising is growing rapidly; TV advertising remains a significant part of branding marketing strategy. Even today, big companies create high-quality ads that leave a lasting impact.
The power of TVC Advertising
TVC ads have always been a part of our lives for decades. It has entertained us with fun ads, emotional storytelling ads, and catchy jingles that we still remember today. The most significant power is it can reach millions of viewers and impact lives.
Here are some reasons why TVC advertising is still so powerful:
1. Mass reach and credibility
Unlike online ads, which can be blocked or skipped, TV ads are still watched by millions of people, while watching daily soaps, cricket matches, and reality shows still attracts massive viewership. Brands are still using this platform to showcase their brand.
For example, during IPL, big brands like Dream11, Tata Neu, and other brands invest most in TV because they know a considerable amount of people are going to watch without changing channels.
2. Emotional connection
TV commercials have the strength to connect with larger audiences on deeper emotions; unlike short digital ads, TV ads have excellent storytelling capabilities that make viewers laugh, cry, or feel nostalgic.
For example, Cadbury Dairy Milk always plays emotional ads, mostly during festival times, which have emotional storylines that make them memorable.
3. High production quality
TVC advertising is like a mini-movie. Brands in Ahmedabad hire the best documentary video makers in Ahmedabad for the best output. TVC ads are also like movie making; you need to hire actors, lights, camera operators, writers, and music producers. This level of production is missing in digital ads.
For example, Amul made a TV ad called Amul Dhood Pita Hai India; that ad is still played on television. It’s one of the most creative shots, with the best jingles and music. And even today, audiences enjoy watching these old ads.
4. Stronger brand recall
People still remember a few ads by heart or remember the jingle about those classic ads, and most of the ads are repeated on digital platforms. Using these jiggles, people are making trending reels, such as Mummy Ne Banaya Hai Garma Garam Jalebi. Washing powder Nirma, which was run for decades, also made a significant impact on all Indian hearts.
5. Trust and Reliability
Even today, people trust television ads more than digital platforms. TV commercials give a sense of authenticity and trust to a brand.
For example, brands like Horlicks and Dettol’s ads on TV made consumers trust that Horlicks will help in child growth and Dettol kills germs, and with this, they became a part of Indian households for years.
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Ready to make your brand unforgettable?
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An iconic Indian TV ad that is still ruling our hearts
Here are some Indian TV ads that have made a significant impact on our lives:
- Fevicol Ads:Beautifully written ads for the Indian audience are still viral in the digital era. Sharma ki dulhan sofa ad was a huge trend on social media, one of the trending audios that so many brands and influencers used to make reels.
- Vodafone: The ZooZoos animated character ad was one of the best-animated campaign ads, which was a hit with the audience.
- Cadbury: Kuch meetha ho jaye. This campaign made so many emotional ads and celebration ads that we all still remember.
- Dhara: The Jalebi ad in this ad was also currently famous, where a little boy returns home for Jalebis. Still, those dialogues sound so nostalgic.
These ads proved that ads are not just about selling a product or service but about creating an experience that stays with the audience.
Future of TVC Advertising in India
With the rise of OTT platforms and smart TVs, people are shifting back to TV, and TVC advertising is evolving. Brands are shifting their perspective and making relatable, emotional ads on digital platforms, ensuring that their ads reach people across multiple screens.
Some new trends in TVC advertising include:
- TVC ads are now playing on apps like SonyLIV, Hotstar, and Netflix
- Interactive ads where ads allow consumers to click and shop from their smart TVs directly.
- Shorter TVCs, like ads made of 10 to 15 seconds that grab attention quickly.
- Regional language touch: Brands create ads in all-consuming languages other than Hindi for deeper audience engagement.
Conclusion
Even in the digital era, TVC advertising remains a powerful tool for branding. A well-crafted and written advertisement with proper emotional language builds brand trust and brand recall. While digital space is essential, TV ads still play an emotional role in many Indian houses.
For brands that want to make impactful TV ads, hire a professional TV advertising agency or documentary video maker who can make a huge difference in your brand. Whether it’s an emotional, humorous, or heartwarming story, a catchy jingle, a commercial ad shoot, or a show promo, TVC advertising still has the power to bind the audience and boost brand growth.
So, next time you think TVC is outdated, just remember one household brand, and you will, by default, remember its jingle or ads. It will probably be from a TVC advertisement.