Commercial Photography

Why Professional Product Photography is the Secret Weapon for E-commerce Success

  • Home
  • Blog
  • Why Professional Product Photography is the Secret Weapon for E-commerce Success

Why Professional Product Photography is the Secret Weapon for E-commerce Success

Will you purchase a product whose visuals are not good? No right! Our eyes stop when we see an aesthetic dress, jewellery, or shoes because the image makes it look tempting. Because humans are visual beings, we trust visuals more than description; we need to see what we are purchasing, how the product looks on us, how the quality is, and much more. Studies say that people remember 80% of what they see and 20% of what they read. Therefore, good images are the primary mechanism of successful e-commerce.

Let’s dive into why product photography is an essential investment for your e-commerce store and how good images effectively boost your online business.          

1. Importance of visuals for online shopping:

Unlike traditional shopping in the store, on an e-commerce platform, we cannot touch, feel, or try out the product before purchasing. Only visual images are the bridge to fill the gap in the purchase. Good quality visuals provide accurate, detailed, and appealing representations of the product.

2. Building trust and credibility:

Trust is the only factor in online shopping. Online customers cannot physically inspect a product; they need to trust what they see and will get the same. Professional photography builds their trust by showcasing actual product photos with exact colours, in the best lighting, and how the product looks on the model, showcasing them through features, quality, and craftsmanship. If your product USP is made in Kutch and you showcase craftsmanship in Kutch, it increases trust. Clear, high-resolution images reduce uncertainty and assure customers of the product’s authenticity.

3. Enhancing the perceived product value:

Good photography can make an average product look luxurious. Like good packaging, level up the product value and make it look expensive and elegant in a physical store that insists you purchase that product, the same high-quality images can elevate the perceived quality of a product online. Professional photography can highlight texture, colour, fine details, and 360 views, making the product look more appealing and desirable.

4. Improving conversion rates:

Compelling product photography directly impacts conversion rates. According to the studies, good quality, aesthetic images are more likely to be added to the cart and purchased. A customer understands if the model or the product is genuine or edited. The feel of authentic images helps the customer buy the product. Various details are the cherry on the cake, immediately making the customer purchase. 

What comes with a professional photographer

  1. An Experienced Team- An experienced team can bring your product to life on e-commerce. They know which photography can attract a target audience. A skilled team comes with a good light person, photographer, director, and art director. For example, you have a jewellery e-commerce brand. You need detailed shorts, model shorts, with good lighting that shows the accurate colour of the jewellery, and that’s only possible with creative jewellery photography. 

  2. Advanced equipment- A good professional photographer will have advanced or updated cameras, lights, and equipment to provide the best results to their client. Good food photography creative output only comes when you have good equipment.

  3. Consistency is key- If you see good e-commerce that generates good sales, Newme, H&M, Zara, and many more maintain a consistent style and quality of all product images that create a cohesive brand image. It takes from strategy to execution, from how the product images should be, what the background looks like, location, and lighting. Every product should be photographed in the same way and under the same conditions. When all product photos are similar, customers can quickly scan through your pages and pick the product they want.

  4. Show multiple angles- Provide images from various angles and close-ups to give customers a comprehensive view of the product. The more visuals you offer to customers, the more willing they are to buy them. 

  5. Contextual shot- In lifestyle images showing the product, Usage helps customers visualize how it will fit into their lives. Try not to put too many visual elements in one photo, just a primary photo with a transparent background; use backgrounds that highlight the product and do not divert the person’s attention. 

  6. Attention to detail- A well-taken photo captures the product’s details. For example, in jewellery products, the detail of every stone, every curve, and colour should be captured beautifully. 

  7. Post-production- the critical part is editing the images to enhance their correct colour and remove imperfections. Too much editing can ruin the picture, so balancing is essential. 

Getting Services from professional and trusted photographers is an investment for the brand. We are one of the well-known and trusted photographers in Ahmedabad; you need to search for product photography near me. Reach out to us to elevate your e-commerce page and boost sales.

Scroll to Top