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The Impact of Food Photography on Ahmedabad’s quick-commerce Market
E-commerce was a massive break to the traditional market when it entered; delivering people goods in just 3-4 days was a huge surprise, but Quick-commerce is much crazier than that. Getting goods delivered within 1 hour and many platforms delivering in just 10 mins made our lives much easier and smoother. But is it right to order a product that we have not seen? How does the product look in real life, what’s its texture and feel, and what I see will I get exactly like this? These are a few questions we all get in our minds before ordering anything. It is essential to provide customers with exact product photos for authenticity and purchasing experience. It’s their right to know what they are ordering and how it looks.
Photos allow you to advertise your dishes in multiple ways. You can feature a professional photo of each meal or highlight your most profitable and popular dishes with exceptional images.
That way, customers will be more inclined to order them than the others because the image will draw their attention. Similarly, you can highlight dishes your chef is famous for or your specials and promotions.
With increased sales come increased conversions. Studies have shown that a photo-based menu will convert 25% more clients than one based only on text.
Eyes eat before the mouth, and professional pictures on menus make your customers feel like they’re already tasting the dish. Just picture a restaurant menu without any images. Why waste time reaching out to the best food photographer in Ahmedabad and giving your customers the best experience?
Importance product photography:
- Building trust – It is the responsibility of the seller to provide exact photos of the goods to the customers because it is the right of the buyers to see what they are purchasing. Providing genuine pictures of the product to the consumers builds their trust, and they will repeat the order for the same product shown on the site. Photography captures your product’s fundamental essence, making it unique from competitors.
- Improving understanding – Real photos help the buyer understand how the product will look. For example, a woman needs a pink cake with white flowers, and she finds two cakes from different brands. Now, the magic of photography plays. The woman will choose the cake whose photo was taken for real and not picked from Google, and the beauty and originality will make her place an order because the customer’s needs match the image.
- Increases conversions – Good photography increases conversion. Let’s understand how? when a person is hungry and wants to order food, it will decide, according to the photo of the food, that will temp and place an order. In the food industry, your food photo talks about how delicious the dish is, and they need to feel the fragrance and taste through the photo. Some brands get repeated orders because they provide what is shown in the picture.
- Reducing return – When you show your customers the actual photo of how your product looks, and when they order and get it, they find it the same as the photo, the return rate gets low because it matches the customer’s expectation.
- Improving the shopping experience – For example, you are ordering groceries, and you have clear images of the product with high visibility, you can read the packaging, along with what is inside the packaging that helps you to purchase the product in lesser time and that improves the shopping experience.
- First impression – We say the first impression is the last, and that is related more to the food industry; your food needs to look good before it tastes good. If it tastes yummy but the visuals are not appealing, there is a high chance the customer will move to another brand with good visuals. Why lose an opportunity for your customers to leave you?
Conclusion:
When you search for the best product photography near me, you will find us because we provide the best product photography; we make sure to capture the real essence of the product, so it brings a good buying experience. Our photography makes you unique because we provide all our customers with a unique touch to their products and ensure our photography benefits them.